According to Gurman, it is "sounding increasingly likely" that the next-generation Apple Watch SE models will use a rigid plastic material instead of aluminum. Plastic can keep costs down, and could appeal to parents who are looking for an Apple Watch for their children.
Apple in July launched a new website that encourages parents to purchase a cellular Apple Watch for their children. The "Apple Watch For Your Kids" campaign highlights the benefits of Apple Watch for younger wearers, such as location tracking, options for calling parents, and activity tracking. Adults can set up watches for their kids with their own iPhone, and there are features for keeping it from being used during school.
With plastic, Apple could also offer the Apple Watch SE in a range of fun colors that are not possible with aluminum. Apple used to sell a plastic iPhone 5c, for example, and it came in vibrant blue, yellow, pink, and green colors. Plastic would also better differentiate the Apple Watch SE from the standard Apple Watch models as the current Apple Watch SE is basically a modified version of the aluminum Apple Watch without the latest features.
The current Apple Watch SE models sell for $250, but shifting to plastic may allow Apple to offer the device at a lower price to better compete with companies that offer more affordably priced smart watches.
The Apple Watch SE could be refreshed as soon as this year.
Saturday August 10, 2024 5:00 am PDT by Tim Hardwick
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
Apple's M3 MacBook Pro is seeing multiple high value discounts on Best Buy and Amazon today, with up to $1,000 off select models. This includes a new all-time low price on the entry-level M3 512GB 14-inch MacBook Pro at $1,299.00, down from $1,599.00, and a massive $1,000 discount on the high-end 16-inch model exclusively for Best Buy members. Note: MacRumors is an affiliate partner with Best...
Tuesday August 13, 2024 4:01 pm PDT by Juli Clover
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
Apple is beta testing iOS 18 and the first update to iOS 18 concurrently, and we got the second betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 today alongside the sixth betas of iOS 18, iPadOS 18, and macOS Sequoia 15. Many of the changes in iOS 18.1 are focused on bringing the .1 betas in line with the standard betas, which recently received updates to Photos and Safari, while...
Thursday August 8, 2024 4:40 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple's rumored iPhone 17 "Slim" could be positioned as an iPhone "Air" to boost sales, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained how the "fourth" model in the iPhone lineup since 2020 (the iPhone 12 mini, iPhone 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus model,...
