When Apple announced the new iPhone 13 series, it also introduced several new camera features, including Photographic Styles for photos and Cinematic mode for shooting video. In this article, we take a look at what Photographic Styles are and how to use them.

camera
Photographic Styles consist of a series of subtle filter-like adjustments that you can enable before you've taken any photos, allowing you to bring a stylistic effect to your shots beforehand that won't affect the skin tone of your subjects. These styles come in four presets: Vibrant, Rich Contrast, Warm, and Cool.

Vibrant captures the shot in bright, vivid, yet natural-looking colors, while Rich Contrast adds a more dramatic look that makes shadows darker and increases color and contrast. Warm adds a summery golden undertone to subjects, and cool uses blue undertones to achieve its signature cool look.

These styles work more intelligently than filters, since they capture certain elements of the photo as it's taken, rather than applying changes in post-processing. In addition, Tone and Warmth are customizable for each style, so you can get the exact look that you want, and keep it that way throughout your photo shoot. Photographic Styles can be used with the front-facing camera, too, so you can style up your selfies. Bear in mind though that a style can't be removed from a photo once it's shot.

Here's how to use Photographic Styles on all models of ‌iPhone 13‌.

  1. Launch the Camera app on your ‌iPhone 13‌.
  2. If you've not used Photographic Styles before, or you previously chose the Standard mode, swipe the horizontal menu below the viewfinder so that Photo mode is selected, then swipe up from the bottom of the viewfinder and tap the Photographic Styles icon (it looks like three cards lined up in a row).
    camera

  3. Swipe through the four presets (in addition to the Standard option) and you can preview each one applied to the scene currently in the viewfinder.
  4. Use the optional Tone and Warmth sliders below the viewfinder to adjust the look to your preferences.
    camera

  5. When you're ready, hit the Shutter button.
  6. Now that your style is active, you'll see the Photographic Style icon appear in the top-right corner of the Camera interface. Tap it to change the style at any time.

By default, the Photographic Style you select will remain active the next time you launch the Camera app until you select another one or return to the Standard style. You can also change which Photographic Style is active using the Settings app.

photography styles setting
In Settings, tap Camera, then under "Photo Capture" select Photographic Styles.

Taken a shot with your favorite Photographic Style? Why not share it in the comments below.

Related Roundup: iPhone 13
Related Forums: iPhone, iOS 15

Top Rated Comments

LiE_ Avatar
38 months ago
Mine is Rich Cool
Tone - 35 Warmth - 50

Gets ride of those sickly yellow greens while adding some punch.

Macro mode is also cool (taken using the above style)

Score: 12 Votes (Like | Disagree)
darthbane2k Avatar
38 months ago
Remind me again why this mode isn't available to the iPhone 12 series?
Score: 4 Votes (Like | Disagree)
cmaier Avatar
38 months ago
This is the “make my photos look artificial and too vibrant, like samsung phones” option.
Score: 2 Votes (Like | Disagree)
turbo79 Avatar
38 months ago

Remind me again why this mode isn't available to the iPhone 12 series?
Because then you'd have no reason to upgrade to an iPhone 13.

The cynic in me would be surprised if Photographic Styles relied on hardware changes, or an A15 chip.
Score: 2 Votes (Like | Disagree)
severe Avatar
38 months ago
This feature is destructive though, yea? As opposed to a filter that can be replaced or removed?

I‘m afraid of commitment.
Score: 2 Votes (Like | Disagree)
davidako Avatar
38 months ago

This feature is destructive though, yea? As opposed to a filter that can be replaced or removed?

I‘m afraid of commitment.
Yeah but filters applied later can never make use of the full computational pipeline. So NOT using styles is also destructive.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Launch Is Just One Month Out – Here's Everything We Know

Saturday August 10, 2024 5:00 am PDT by
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
macbook pro bb cyber

Apple's M3 MacBook Pro Gets Up to $1,000 Off In Major New Sales, Starting at $1,299 [Updated]

Sunday August 11, 2024 1:54 pm PDT by
Apple's M3 MacBook Pro is seeing multiple high value discounts on Best Buy and Amazon today, with up to $1,000 off select models. This includes a new all-time low price on the entry-level M3 512GB 14-inch MacBook Pro at $1,299.00, down from $1,599.00, and a massive $1,000 discount on the high-end 16-inch model exclusively for Best Buy members. Note: MacRumors is an affiliate partner with Best...
iPhone 16 Pro Right Side Feature

The iPhone 16 is Getting a New Button: Here's What It Can Do

Tuesday August 13, 2024 4:01 pm PDT by
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
iOS 18 on iPhone Feature

Everything New in iOS 18.1 Beta 2 and iOS 18 Beta 6

Monday August 12, 2024 2:32 pm PDT by
Apple is beta testing iOS 18 and the first update to iOS 18 concurrently, and we got the second betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 today alongside the sixth betas of iOS 18, iPadOS 18, and macOS Sequoia 15. Many of the changes in iOS 18.1 are focused on bringing the .1 betas in line with the standard betas, which recently received updates to Photos and Safari, while...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Thursday August 8, 2024 4:40 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 17 Slim Feature Single Camera 2

Next Year's Slim iPhone 17 Could Be an 'iPhone Air'

Monday August 12, 2024 8:43 am PDT by
Apple's rumored iPhone 17 "Slim" could be positioned as an iPhone "Air" to boost sales, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained how the "fourth" model in the iPhone lineup since 2020 (the iPhone 12 mini, iPhone 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus model,...