Apple Intelligence

With the release of iOS 18.1 beta 2, Apple has apparently opened up access to Apple Intelligence for English speakers located in the European Union, something that was not possible in previous versions. One of the reasons Apple limited region access to Apple Intelligence was that it only supports US English. Another reason Apple Intelligence was previously not available in the EU was because ...

Apple is introducing a set of AI features in iOS 18 and iPadOS 18 under the banner "Apple Intelligence." These features are officially only currently available in beta to developers in the US, but it's actually pretty easy to get it up and running on iPhones and iPads in most other locations with the exception of the European Union and China. The main reason Apple has limited region access...

Apple is introducing a set of powerful new AI features in macOS Sequoia, iOS 18, and iPadOS 18 under the title "Apple Intelligence." Some of the features are currently available as part of developer beta software, but a more complete set will be available publicly around mid-October with the release of iOS 18.1. Apple Intelligence encompasses a range of capabilities, including composing text ...

Next year's iPhone SE 4 will almost certainly come with 8GB of RAM, up from 4GB in the 2022 model, due to the hardware requirements of Apple Intelligence. Currently in Apple's smartphone lineup, only the iPhone 15 Pro models support Apple Intelligence, Apple's suite of AI features coming in iOS 18.1, because the features require a minimum of 8GB of RAM. There is only 6GB RAM in the iPhone 15 ...

It will likely be years before Apple Intelligence has a compelling enough feature set that people will pay for, Bloomberg's Mark Gurman said in this week's Power On newsletter. Apple Intelligence is still so new that Gurman expects it will "take three years" for Apple to create a product that's worth charging for, and even that "may be the best-case scenario." Gurman suggested last month...

Apple reportedly plans to turn some Apple Intelligence features into paid subscription services, and some analysts believe the company could charge users up to $20 per month for the privilege. Last month, Bloomberg reporter Mark Gurman said that while Apple Intelligence will be free to start, Apple's long-term plan is to launch something like "Apple Intelligence+," with extra features that...

Some of the prompts used to direct Apple Intelligence reveal how Apple is attempting to avoid hallucinations and ensure accuracy in its AI features. A Reddit user discovered the pre-prompt instructions embedded in Apple's developer beta for macOS 15.1, offering a rare glimpse into the backend of Apple's AI features. They provide specific guidelines for various Apple Intelligence...

Apple will launch the iPhone 16 series within its traditional September timeframe this year, despite Apple Intelligence set to be absent in the first public release of iOS 18. Writing in his latest Power On newsletter, Bloomberg reporter Mark Gurman says his sources tell him that the iPhone launch will occur around the same time as last year, with Tuesday, September 10 suggested as a...

In the latest macOS 15.1, iOS 18.1, and iPadOS 18.1 betas, Apple has introduced a new "Rate Your Experiences" feature in its Feedback Assistant app that lets users rate the generative content served by Apple Intelligence across apps, with the aim of using the feedback to refine and train Apple's generative models. Apple describes the new feature like so: Help improve Apple products and...

Apple used Tensor Processing Units (TPUs) developed by Google instead of Nvidia's widely-used graphics processing units (GPUs) to construct two critical components of Apple Intelligence. The decision is detailed in a new research paper published by Apple that highlights its reliance on Google's cloud hardware (via CNBC). The paper reveals that Apple utilized 2,048 of Google's TPUv5p chips to ...

Apple Intelligence will miss its initial expected launch date to give Apple more time to fix bugs, Bloomberg's Mark Gurman reports. According to individuals with knowledge about Apple's plans, the company now plans to start rolling out Apple Intelligence in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18, and macOS Sequoia. This means that Apple...

Apple has committed to a set of voluntary AI safeguards established by President Joe Biden's administration, joining other tech giants in a move to ensure responsible AI development (via Bloomberg). Apple is now part of the a group of influential technology companies agreeing to the Biden administration's voluntary safeguards for artificial intelligence. The safeguards, announced by the...

Apple Intelligence is still not available as of the fourth developer beta of iOS 18 this week, leading some to wonder if the features have been delayed. However, we have confirmed that Apple still plans to add some of the new Apple Intelligence features to an upcoming beta this summer. In other words, developers will be able to test the first Apple Intelligence features at some point before iOS...

Apple on Thursday addressed concerns about its use of AI training data, following an investigation that revealed Apple, along with other major tech companies, had used YouTube subtitles to train their artificial intelligence models. The investigation by Wired earlier this week reported that over 170,000 videos from popular content creators were part of a dataset used to train AI models....

The latest beta of Apple's app development tool Xcode allows developers to simulate an iPhone running the third beta of iOS 18, and this has led to the discovery of some Apple Intelligence settings that are not yet available. Aaron Perris and Matthew Rodarmel are among those who spotted the settings, which can be seen in the screenshots above. However, Apple Intelligence features are still...

With iOS 18, set to be released in the fall, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience. As part of Apple Intelligence, Siri is getting an overhaul, including a new interface that glows a light around the edge of the screen, richer natural language capabilities that will ...

Apple's revamped version of Siri is unlikely to be available with the initial rollout of Apple Intelligence later this year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman wrote that the full new version of ‌Siri‌ should arrive with iOS 18.4 in the spring of 2025, preceded by a beta testing period that is due to start in January. The more capable version of ‌...

Apple eventually plans to turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg reporter Mark Gurman. Writing in his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple's long-term plan is to launch something like "Apple Intelligence+," with extra features that users pay...

Apple has no plans to bring Apple Intelligence to the HomePod, but it should arrive on the Vision Pro headset in the future, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said that Apple is preparing to bring Apple Intelligence to its Vision Pro headset, but not this year. The device has sufficient memory to run on-device Apple Intelligence...

Apple has held discussions with Meta about integrating the Facebook owner's AI model into iOS 18 as part of its Apple Intelligence feature set, according to a report over the weekend. Meta launched Llama 2, its large language model, in July 2023, and in April, the company released the latest versions of its AI models, called Llama 3. The Wall Street Journal reports that the two longtime...

With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...

Apple is not expected to introduce its most significant Apple Intelligence features in September when ‌iOS 18‌ sees a public release. Instead, many will come alongside a Siri overhaul in a future ‌iOS 18‌ update that's set to be introduced in 2025. That doesn't mean Siri will not have any improvements when iOS 18 initially launches. According to Bloomberg's Mark Gurman, Siri in iOS 18 will...

Following the WWDC keynote on Monday, Apple CEO Tim Cook discussed Apple Intelligence and more with popular tech content creators Justine Ezarik (iJustine), Marques Brownlee (MKBHD), and Safwan AhmedMia (SuperSaf). The videos are now on YouTube. Cook touched on how Apple Intelligence features are designed to improve the lives of customers, with strong privacy safeguards in place. Apple...